Durand Guion Features Latest Macy's

WORKSHOP CITY FASHION AMBASSADOR AWARD: DURAND GUION

WORKSHOP CITY FASHION AMBASSADOR AWARD: DURAND GUION

How many people are lucky that we nonetheless have the work we love
After 30 years? Macy's VP / Trend Director Durand Guion feels actually blessed
Participate in her passion daily. He has no concept what number of dealers he trades repeatedly
(it’s definitely a whole lot), but someway he may even go small
brands, not only their gross sales potential in Macy & # 39; but in addition
options. To this end, he claims that they don’t have great rights. “It's an element
, ”He explains. “And why don't you must take a few minutes to provide somebody steerage?
You never know when or the place you may discover the subsequent massive deal. ”

Born and raised in San Francisco, the place he lived in Macy & # 39; s right here
moved him to NYC ten years ago, Guion describes a cheerful childhood. "I come from a
small family: my mother (instructor), father (prepare dinner) and one brother (tech
recruiter). My dad's kitchen dinners on Mondays Thursdays (which explains
excessive appreciation of food); my mother took the weekends. From a style perspective
My largest affect was my father's grandmother. He was an African-American lady from the south who moved to San Francisco in the late 1940s. A stunning dresser with a tremendous sense of favor, she spent cash on clothes that have been desperate for her in her state of affairs. So, I thank my grandmother Gracie Maea for the love for style!

He might have inherited the gene, however it was a talent combined
happiness that boosted the career in the style store. Learning business
Within the school, Guion quickly realized that this was not his passion, so he took some
day without work. Though, based on their mother and father, Guion shouldn’t be advisable in any respect, Guion is now
considers that putting this pause in focusing on its priorities was considered one of his greatest
selections. "I needed that moment to get clarity and concentration," he explains. "I
lastly returned to high school for AA diploma in style sales and
then speech and communication. I needed this break for understanding
followed a path that was not for me. ”

His profession at Macy was also a bit random. take
labored by means of retail by way of highschool and school, Guion was in search of
Macy is a logical step. However do not understand that he needed to undergo the formal
school recruitment course of and software in good time, Guion simply seemed like
shop and requested to hitch the Leadership Training Program. They advised him
The spots have been crammed way back so he needed to present himself on the market
supervisor. Sorry for his frustration, he took his job, put his coronary heart
It turned out to be a star vendor, supervisor and soon chief.

A number of years forward, Durand is working on Macy's
a purchasing office near a trend office. “By probability I had
as soon as interviewed Macy's designer Ray Will for the School
Lengthy before I considered becoming a member of Macy's right here. So there I was, this annoying little guy
who favored the popping trend workplace. Then in the future Wills retired and
via a development report, which I created using your previous GQ-lehtiäni, one way or the other I received the job! ”

Robust religion in mentors, Guion defines his career
path to many fantastic individuals alongside the best way. “However the important thing to the department retailer
The style business is the relationship between the style supervisor and the GMM.
So I have to let Paul Fitzpatrick, Menswear GMM in Macy's West
for many years. He really understood my power and challenged me to do more
with them. His encouragement made me do far more than I had
otherwise. ”

Lately Mac's SVP / GBM Mark Stocker fulfills it
position. “Mark got here into the business of males and not using a traditional background,
and I’m so impressed with the best way he pushed the lads's staff persistently
greatest means. He has been an actual recreation changer and labored intently with him
Redesigning the future of the lads's retailer has been a rewarding expertise. "He
also thank his present associate style director Danny Kimia for his sensible
Fashion and Vision, and Macy's CEO Jeff Gennette on his "inevitable
help and faith in me. I've recognized Jeff since I started my profession as Macy & # 39; cadence;
he’s a tremendous chief, and his belief means a world to me. ”

Asked about Macy's current Menswear enterprise, Guion is
comfortable to provide a constructive analysis. “Though it has been exhausting elsewhere, we’ve
Custom-made clothes sales are still robust. The gown code continues to be relaxed,
It's a difficult business: the dimensions is intense, largely complementary. But we have now a
dynamic group and greatest varieties. We give attention to distinctive, prime manufacturers,
recent style, prolonged sizes and related furnishings. Once we decide to a new one
behold, we commit ourselves to great things: we can’t flip round or lose. We have now been
mentions the concept of 'extra methods to wear fits' and has been
exciting! ”

Will Macy accepts looser and wider costume designs
Now you see on European runways? "Not yet," Guion says with out hesitation. "Guys
lastly snug with skinny suits, brighter blues, seasonal fabrics (seersuckers,
khakis), it seems we couldn't promote for decades. We don't need to take them out
too soon, particularly when tailor made is such an enormous funding – guys
Don't buy suits the best way they make denims or tank ranges and we need to make sure that they are
feels good about their investments. (Editor's word: Macy's go well with continues
about $ 1000; they’ve just started to supply some measured options.) Se
we say that our business might be loosening by introducing wider brooches and pants
Types which are looser however still slender on the bottom
shoe. Keep in mind: the event of males's clothes was thin; when it’s
we don't take so long to return (quick style speeds it up a bit), we’re
gained't go from zero to 60 in a single day! ”

Another exceptional enterprise in Macy's late
activewear; Guion holds this energy to hold all the fitting brands
one other exceptional workforce and the truth that the activities affect
built-in into everyday consumption. “Very similar to men had been sporting
Armani or Hugo Boss gown a while again, sporting streetwear for the new era
exhibits membership of the group. It’s now less of a worth or a certificate
You could have arrived, and more on the road credit score, that you are part of the tribe. It
began with sneakers: restricted supply, typically falling, high worth factors. Its
Not a lot that you may afford, however merely that you simply get it.
And now it has expanded with key nationwide manufacturers comparable to Ralph Lauren, Tommy
Hilfiger, Nautica, Levi has no less than somewhat been impressed by streetwear. In
In truth, there are equipment that nearly have an effect on every thing we do casual
sportswear. The young era has owned it! ”

Although Guion claims they have little disappointment in males's garments
days, there’s all the time something. For instance, Neckwear just isn’t among Macy's
robust courses. "But you can't beat yourself," he explains. "Its
a pure cycle, so just move on to one thing else. In reality, in a current presentation
In Chicago I was virtually late because I was going to make use of a knot and it took a
just a little longer for me to get the right knot. (It was some time in the past

  Durand Guion   Durand Guion

What do you’ll want to enhance your small business? Guion is considerate.
“All dealers must stick with the new buyer: he will transfer quicker,
he’s extra confident. He thinks style and elegance in a very totally different approach. Are
he needed to stay in the identical place he received his trend info. We’ve reached
Keep on prime of social media. If he moves to a more widespread mind-set, we will't
struggle; we have to be there with him, or even higher
her. No matter what the development, we’ve got to report how. It's not
selling a bunch of clothes, but how do you curate him for a way you stated
Does it inform her the way you let her know the best way to use it? I feel Macy is a
good location because we communicate with multi platform: printing, TV, digital,
shop display. And our pals feel snug in our shops – each are acquainted
manufacturers and new exciting initiatives. “

Asked what of these new exciting initiatives he is enthusiastic about, Guion tells about Macy's story and market. “The acquisition of Story teaches us to move fast and agile so that we can't wait for 95,000 approvals because the mix changes every 60 to 90 days. For Macy's (about two years ago), this makes it easier for small new brands to sell on Macy's. Previously it was that if the brand had no real infrastructure behind it, they couldn't get in; Now, anyone can reach out to anyone and help them find out if they're right. Those who get the opportunity to present their product for 30 days or even six months, depending on the store. During this time, they learn about the department store's parameters, which ultimately aim to become an ordinary seller. Of course, the arrangement involves a fee: it's like a mini-leased department, but it's a step in the future for many emerging brands. And it's great that we can test promising sellers with new fashion concepts. ”

The Results of Online Sales (edited by Macy's
introduced double-digit progress of 19 consecutive quarters on its website by 700
sellers now promote instantly from the Macy platform), Guion continues to be nice
believer in brick and mortar stores. “For many men, purchasing online for trend
might be overwhelming. Our analysis exhibits that males need to go to our shops,
See new wanting dolls, watch our selection and get advice
partners. ”

And talking of advice, we ask for this well-known icon
his unique type (also known as unique, unique, eclectic, t
how an individual creates a private brand. "For me is an effective query, as a result of I am an enormous fan of
building, sustaining and defending your private model. We're something
Don't speak sufficient, especially to the kids who begin them
career. You is usually a guide intelligent, intelligent and road savvy, but like it
Or no, individuals first condemn you and make an impression of the way you look.

”How is it achieved? To begin with, you could know who you’re
are or at the very least who you need to be and what makes you probably the most snug. Then
It’s a must to do some work! Perceive that it’s OK to affect or even
copy. Should you see someone or one thing that evokes you, learn how
Embrace it in individual. Take a look at individuals whose fashion you admire and loans
what you assume may be just right for you. And then, in fact, come to Macy here and
Let our private stylists provide help to assemble it together. This can be a great complement
Our providers we offer: Our stylists show you how to create a modern look with out spin
(they don’t seem to be a model). It's one in every of Macy's largest belongings (not
set prices; you don't have to buy it) and that i hope extra guys will take it
it benefits it! "